Analisis Kebiasaan Online Shop Mahasiswa Pendidikan Sejarah STKIP Taman Siswa Bima

Tati Haryati

doi:10.37630/jpi.v12i2.733

Tati Haryati STKIP Taman Siswa Bima

DOI: https://doi.org/10.37630/jpi.v12i2.733

Abstract

Tujuan Penelitian ini yaitu; 1) mendeskripsikan gambaran sosial ekonomi mahasiswa pendidikan Sejarah; 2) Menguraikan metode belanja online mahasiswa; 3) Mengkaji faktor penyebab mahasiswa menggunakan online Shop. Adapun metode penelitian yang digunakan yaitu; deskriptif kualitatif. Perolehan data penelitian dari hasil wawancara, obsevasi dan dokumentasi, untuk bagian analisis data penelitian ini, menggunakan reduksi, penafsiran dan kesimpulan. Berdasarkan temuan penelitian, bahwa; 1) Pola piker yag dibangun cenderung bersifat individualitas; 2) metode belanja online Shop mahasiswa mengikuti trendy dan gengsi; 3) Faktor penggunan online Shop bukan atas dasar kebutuhan mendesak, karena ditinjau dari keinginan akan barang baru yang ditawarkan aplikasi online Shop.

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Keywords: Kebiasaan Online Shop, Mahasiswa

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